About Us

David Sher
David Sher, publisher ComebackTown

I’m David Sher, a small business person who has a passion for Birmingham.

Jefferson County, Alabama has had no population growth in 50 years.

When I speak to groups, I always ask the audience to raise their hands if they think Birmingham has reached its potential.   No one has ever raised a hand.

Birmingham has always been called the “City of Perpetual Promise.” The purpose of ComebackTown is to help fulfill that promise.

Why do we continue to lose our jobs and our children to other cities?

Birmingham’s centrally located in the Sun Belt, is absolutely gorgeous, is easy to get around, has outstanding healthcare, and has very smart, generous people.  Why aren’t we competitive?

We don’t want to have out of control growth like Atlanta–we just want to be a sustainable Birmingham.


  • Accepts no advertising.
  • Publishes weekly
  • Also published by al.com.
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  • Invite David to speak to your group for free about Birmingham. dsher@amsher.com

I encourage you to be a guest columnist, comment, or send me your feedback.

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David Sher is the publisher of ComebackTown, and Co-Founder of AmSher Compassionate Collections.  He’s past Chairman of the Birmingham Regional Chamber of Commerce (BBA), Operation New Birmingham (REV Birmingham), and the City Action Partnership (CAP).

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To begin a conversation about a better Birmingham